- Problem she was trying to fix: She needed to get better at sales
REAL PROBLEM: She was positioned all wrong and therefore attracting clients who didn’t understand what she did or have the means to pay her.
We helped her go from being a “yoga teacher” to being positioned as an expert in “helping women overcome burnout incorporate”.
Together we redesigned her program to make it an absolute bargain at her new premium price and sure enough, she went from doing 20 sales calls with zero sales (prior to working with us) to enrolling 6 IDEAL clients at her new, significantly higher price point. All in a matter of weeks.